In February 2018, Fitbit announced a partnership with Adidas to release an Adidas-branded Fitbit Ionic it was released on March 19, 2018. On February 13, 2018, Fitbit acquired Twine Health.

On January 10, 2017, Fitbit acquired Romania-based smartwatch startup Vector Watch SRL. In October 2016, CEO James Park announced that the company was undergoing a major transformation from what he called a 'consumer electronics company' to a 'digital healthcare company.' On December 6, 2016, Fitbit acquired assets from Pebble for $23 million. In May 2016, Fitbit acquired a wearable payment platform from smart credit card company Coin. In June 2015, the company became a public company via an initial public offering, raising $732 million. On March 5, 2015, Fitbit acquired fitness coaching app developer Fitstar for $17.8 million. In January 2015, the company successfully defended against a trademark lawsuit from Fitbug. In October 2007, it changed its name to Fitbit, Inc. in San Francisco, California on Maby James Park ( CEO) and Eric Friedman ( CTO). The company was founded as Healthy Metrics Research, Inc.

The company has sold more than 120 million devices and has 29 million users in over 100 countries. In 2019, Fitbit was the fifth largest wearable technology company in shipments. The company was acquired by Google in January 2021. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep and stairs climbed as well as related software. Fitbit (stylized as fitbit) is an American consumer electronics and fitness company.

Fitbit smartwatch